
Rethinking Financial Success
The Certainty Commandments outlined in Rigging the Game offer a blueprint for achieving financial clarity. These principles guide business owners to make decisions rooted in confidence, not guesswork.
Key Principles
- Closer Over More: Prioritize actions that bring you closer to your goal, rather than chasing endless growth for its own sake.
Example: Instead of expanding into new markets, one business focused on improving its operations' profitability, saving $200K annually in tax liabilities.
- Preference vs Binary: A pathway to solving problems faster is understanding if the “problem” is a preference or if there is a true right or wrong answer.
Example: The question, “how much should I grow my business” is a preference-based question. No one can answer that but you as it depends on your goals.
- Asymmetric Upside: Seek opportunities with significant benefits and minimal risks.
Example: A client reinvested tax savings into software that streamlined operations, yielding a 5x return within a year.
- Infinite Trade-Offs: Recognize every decision impacts other opportunities.
Example: Delaying an acquisition allowed one client to stabilize cash flow, ensuring long-term growth.
Actionable Steps for Implementation
- Create a decision-making framework based on your Solvable Problem™.
- Regularly evaluate whether your financial decisions align with long-term goals.
By following these principles, you can build a system that minimizes risk, maximizes opportunities, and delivers consistent progress.

